Creative Direction

Happy clients. Period.

Creatively acclaimed and internationally recognized, Nelson Cabral is an accomplished writer and creative director who is passionate about creating big ideas that truly move people.

A leader in creativity, innovation and effectiveness for more than two decades, he has crafted, directed and produced breakthrough creative for many of the world’s leading brands.

With a passion for storytelling and penchant for strategy development, Nelson has established himself as one of Canada’s most imaginative, strategic and inspiring Creative Directors. His hands-on leadership style works well for his role as CCO, where he leads and motivates multi-disciplinary teams of creative professionals.

Loyal and devoted, Nelson breeds trust and familiarity between himself and his clients as he protects their brands through careful vision and guidance. He brings an easy collaboration coupled with an open mindedness that seeks to simplify business challenges into compelling human stories.

For the Master of the Urban Concept, the greatest
satisfaction always comes from servicing clients and
moving their business forward.


Nelson has a wealth of experience earned on global brands including adidas, GE, Kellogg’s, Latin Percussion, Microsoft, Molson, Nintendo, Proctor & Gamble, SABIAN Cymbals, Toshiba, VISA and Wrigley’s.

His career includes stints in Toronto and Europe where he worked with a number of leading creative agencies including Leo Burnett, Bozell, DDB, Lowe and TBWA.

A graduate of the University of Toronto and the famed Humber College Copywriting Program in Toronto, Nelson’s work has been recognized at Mobius, the London International Advertising Awards, the New York Festivals, the Crystals, Ice, Marketing, and others. Of note, his Pro•Line “Bar-Hopping Aliens” spot won first place in Playback’s National TOP SPOTS AWARDS.

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